NR19 Trash Challenge
In the spring of 2019, a simple idea created a viral social media campaign that caused a worldwide sensation: the so-called Trash Challenge. The call to the social media community was a very simple one: take a picture of an area that should be cleaned, then take a picture after you’ve cleared it of garbage and post this picture as well.
To make our visitors aware of the environment at Nova Rock, we also set up a Trash Challenge! All „before-and-after photos“ posted on Instagram with the hashtag #NoTrash_NR19 will enter into a raffle for 3×2 Nova Rock 2020 VIP Festival Passes!